Why Make an Alcohol Alternative?
Alcohol is a psychoactive ingredient in recreational beverages such as beers, wines and spirits.

In Malaysia, 23.3% of fatal road accidents were related to alcohol according to a 2012 report by MIROS. 

Its consumption impairs judgement, leading to: 

•Antisocial behaviour 
•Vulnerability 
•Accidents 
•Increased promiscuity and unwanted pregnancies
• Memory loss and blackouts
 
It is also a cause of numerous diseases, including:
 
• Alcoholism and its associated withdrawal syndrome 
• Alcoholic liver disease such as hepatitis, liver cirrhosis and fatty liver disease 
• High blood pressure (hypertension) increasing risk of heart attack or stroke. 
• Foetal Alcohol Syndrome (defects in unborn children)  
• Other conditions: chronic pancreatitis, atrial fibrillation, malnutrition, neuropathy, cerebellar degeneration, myopathy and cancer.


An Alternative to Alcohol
People have consumed herbal beverages long before the process of brewing alcohol was developed. Coffee and tea are the most consumed recreational, psychoactive beverages in the world however the stimulant they contain, caffeine, is addictive and has unwanted side effects such as insomnia, headaches, irritability and heart palpitations. 

ATIS Research aims to provide the Malaysian market with an ethical and relaxing beverage and, for the non-abstaining population, an alcohol alternative. Being vegetarian, it conforms to the ideals of many beliefs. 

Imagine a product which exerts a non-intoxicating, uplifting effect on the user, without any of the negative side effects associated with alcohol or caffeine consumption and instead providing consumers with numerous health benefits such as stress reduction. This is the product we offer to Malaysia.
The Beverage Market
Malaysian and Halal Markets: 

• The global alcoholic beverage market is forecast to reach >US$ 1 trillion. 
• The global non-alcoholic beverage market was valued at US$ 1,435.25 billion in 2013. 
• 87.6% of Malaysians abstain from alcohol consumption. 
• ⅔ of official alcohol sales are to tourists. 


The Malaysian market currently consumes approximately 27.9 million litres of pure alcohol per year, with the total value of the market being estimated at over US$ 1 billion.  

The global Halal market has an estimated value of US$ 600 billion to 2.1 trillion and the demand for Halal food products by Malaysian consumers has only increased over the years. 

This product, being versatile, hopes to appeal to the ~65% followers of Islam, and the remaining 24% of Malaysians who choose to abstain from alcohol consumption with the potential to expand into other markets. If used as an alcohol alternative by consumers of alcohol, this product could help to reduce the problems associated with alcohol consumption in Malaysia.

 
Our Ethical Alcohol Alternative is aimed at both consumers and abstainers of alcohol, giving it great market potential. 

Thai Market: 

• In 2010, a WHO report stated that 59.5% of the Thai drinking age population (DAP), which comes to about 53.46 m illion people, abstain from drinking alcohol.
• Thailand is currently the biggest consumer of alcohol in ASEAN, with 31.5% of Thai people over the age of 15 regularly consuming alcohol.  

In Thailand, the alcohol market was worth approximately 350 billion Baht in 2013. 

A total of 4.9% of the total population of Thailand practices the Islamic faith which bans the consumption of alcohol and other intoxicants. Furthermore, 94.6% of the Thai population is buddhist which considers alcohol consumption a sin, albeit a large portion(~40% DAP OR 21.4 Million people) still consume alcohol.

In Thailand the Compound Annual Growth Rate (CAGR) of the alcoholic beverage market is approximately 7%. The market for alcohol-free beverages is one which has been increasing in recent years, showing a 2.54% 5 year CAGR in 2015. The market is expected to reach almost 2 billion USD by 2020.

This product will be aimed at the Health conscious, Muslim, Buddhist and mangsawerat (มังสวิรัติ) populations as well as being marketed to drinkers of alcohol as a healthier alternative. With all of these factors combined, Thailand has significant market potential.

Investment opportunities
We believe our anticipated product is an opportunity that can change the world; envision being alive to invest in the coffee and tea trade when it was first introduced to the world hundreds of years ago and holding the sole patent rights to sell them as a commodity. We are currently applying for an international patent to protect our novel beverage and assure our investors that their investment will be well protected in the initial years of market sales and expansion.  

With our type of business activity being promoted by the Malaysian government, we will be applying for BioNexus status once incorporated and funded, which means we can give more back to our investors. Upon successful application of the angel investor incentive, investors will be given a tax deduction on sums of up to 500,000 MYR invested with our company. 
 
We are actively seeking high profile investors, who can see the potential of this untapped multi-billion dollar market as well as the many social benefits it can bring to modern society. 
 
If you are a serious investor, please take a look at our pitch deck and contact us if you are interested in our new product. 

Please note that the ATIS Thirst Project is not accepting payment for share holdings at this time, however, potential investors with an active interest in our project can reserve an allotment of shares for a set price before company incorporation. Please note that ATIS Thirst will be formed in the private sector, as such, shares will not be openly traded on the public stock market.
Questions and Answers
1. Is this product like a soda pop/a soft drink/a fizzy drink? No, alcoholic beverages contain ethanol and beverages like tea and coffee contain caffeine. Caffeine and ethanol are both psychoactive substances. Our product contains psychoactive substances which are safe and non-intoxicating. It is designed to make you feel good without intoxication.  
5. Is it addictive? Our drink has low addictive potential, whereas alcohol has a high addictive potential. 
6. Is it healthy? Yes, unlike alcohol, which can cause health problems and negatively alter behaviour and fog the mind our beverage does not come with any of these problems and can be used daily as part of a healthy diet and lifestyle
2. Does this product taste like alcohol? No. Although it may be possible to make it taste like alcohol, it has been reported to us, by followers of Islam, that they would not want the product to taste like alcohol as it would be confusing. The drink can be flavoured according to our consumers preference
7. Is it vegetarian/vegan? Yes, none of the ingredients in our product are derived from animals, including fish and insects.
8. Is it suitable for Buddhists or Buddhist monks? Yes, our beverage does not cause an individual to become intoxicated or become more careless, as such, it does not encourage violation of any of The Five Precepts.
3. How is this Halal? This drink is Halal because it does not intoxicate (it is not Khamr) and none of the processes or ingredients involved in its production would make it Haram. An intoxicant causes foggy headedness and the individual loses the ability to control themselves. We are currently seeking Halal approval and as far as we are aware, our beverage is in accordance with Hukum Syarak. 
9. Alcohol is the most widely used date rape drug in the world, how will this be any different? Since this product is not intoxicating, consumers may be able to easily identify whether their drink has been spiked with an intoxicating substance and swiftly seek help. Our product could potentially be used as a means to prevent date rape. 
4. What are the ingredients? At this time, we are taking steps to ensure our main ingredients are protected by international property laws. Until we have this protection we will not be releasing this information but we assure our prospective customers that all ingredients are safe for human consumption and much healthier than alcohol. 
Contact us
If you have any comments or queries about our product or are a prospective investor, please contact us using the form below or, alternatively, send an e-mail to:
contact [at] atisresearch [dot] com.
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